Friday, September 14, 2012

Cutting Edge Strategies to Market Your Medical Practice

Let's face it! Competition is extreme in the healthcare industry and physicians, hospitals and medical practitioners are leaving no stone unturned to outdo each other. And, methods through which you can attract new patients are in abundance. Innovation in the healthcare industry has paved way to cutting edge medical marketing strategies. Conventional referral method and print advertising is a pass among today's physicians. However, you need to have a closer look at these strategies and select the one, which best represents your practice. Here's a checklist of all those medical marketing ideas.

Medical SEO has proven repeatedly that it is by far one of the most signifying online marketing strategies to attract new patients. Besides revamping your website, you can do a lot more to achieve a higher ranking in the search engines.

It's an internet age and most of the patients go online to find remedies for their issues. People rely heavily on reviews and then only they visit your website and look for directions to your office and more. When a patient searches for physicians in your community, you must come up in at least 10 Google listings. A Google Place listing is one of the newest ways to improve online credibility. One good thing about this marketing strategy is that it is free of cost.

Frequently adding fresh content to your website not only keeps your patients updated and engrossed with what's happening at your practice, but also incorporating explicit keywords and phrases into that content increases your rankings in the search engines. To perfect this strategy, write blogs and articles related to your specialty. Don't do all the stuff by yourself. If feasible, hire a medical content specialist. In addition, there are many article banks where you can obtain targeted articles that relate to your expertise.

When was the last time you actually thought of sending a press release for your practice? You probably would keep numb on this question. If you have added new facilities, doctors or services, let it be informed to patients through press releases. Here, local publications will help you generate a little media buzz about your practice.

It does not make sense to create a profile on social networking sites if you can't follow it consistently, It's like not thinking of the next shot to pin the ball in a 9-ball snooker game. Your social media strategy must include the target market, how frequently you are going to post, what content you would be using, what you want to achieve with social media. Play safe and incorporate only one social media profile. Then tracking its progress, gradually increase at a pace that is comfortable for you to maintain.

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