Forget magic closing tricks, gimmicky marketing, or having to chase prospects and beg for business. Attracting new clients in today's economy is actually easier than ever, without having to sully your good name or resort to sneaky tricks to get people to do business with you.
Whoa, back up the bus a minute Nelly. Yes, I did just say that prospecting for new clients is getting easier (if you know what you're doing, that is), and here's why.
Because most businesses are terrible at marketing (and getting worse, not better)
Because most businesses drop their customers like a lead balloon once they've got your money (you never hear from them again, or their service is plain awful)
Because most clients are hugely frustrated/disappointed with the companies they do business with. They're looking for that one little nudge, that one reason, to switch allegiances and buy from you.
Right? So how do you get new clients jumping ship to you?
It's simple. Here are 9 easy ways:
Quadruple check that your product/service solves some pressing problem, terrible pain, or difficult issue. If you don't think it does, then you need to go back to the drawing board and reposition your service differently. Moving away from pain is a far more powerful motivator than moving towards pleasure.
Make being one of your customers mean something. Do they get a special gift? Some kind of recognition? A membership in a rewards programs that's actually useful? If not, get your thinking cap on. This is huge.
Offer exceptional customer service. Everywhere you go, you can't help running into companies who treat their customers like dirt. These businesses won't last (no matter how big they are - mark my words). Show your customers how much you care about them and you'll be amazed at how much more they'll want to buy from you.
Show that you've helped people just like them (make liberal use of testimonials).
Be of service first. Create a powerful opt-in magnet for people, that's free. It could be a free white paper, audio series or video. But don't give free stuff without a plan. That's just throwing your money away. Your opt-in magnet should help guide people along your sales funnel.
Write a great sales letter. Still the most powerful form of marketing on the planet.
Implement an referral program with incentives.
Follow up, follow up, follow up. Before the sale. During the sale. After the sale. Get a follow up system in place that gets triggered at each of these 3 points.
Give your website a "direct response marketing" makeover. No I'm not talking about having to use flash and fancy graphics. I mean rewriting and redesigning your website so that it accurately conveys the value you provide, your expert positioning in the marketplace and magnetically attracts the right kinds of prospects, while at the same time repelling the wrong kinds.
Whoa, back up the bus a minute Nelly. Yes, I did just say that prospecting for new clients is getting easier (if you know what you're doing, that is), and here's why.
Because most businesses are terrible at marketing (and getting worse, not better)
Because most businesses drop their customers like a lead balloon once they've got your money (you never hear from them again, or their service is plain awful)
Because most clients are hugely frustrated/disappointed with the companies they do business with. They're looking for that one little nudge, that one reason, to switch allegiances and buy from you.
Right? So how do you get new clients jumping ship to you?
It's simple. Here are 9 easy ways:
Quadruple check that your product/service solves some pressing problem, terrible pain, or difficult issue. If you don't think it does, then you need to go back to the drawing board and reposition your service differently. Moving away from pain is a far more powerful motivator than moving towards pleasure.
Make being one of your customers mean something. Do they get a special gift? Some kind of recognition? A membership in a rewards programs that's actually useful? If not, get your thinking cap on. This is huge.
Offer exceptional customer service. Everywhere you go, you can't help running into companies who treat their customers like dirt. These businesses won't last (no matter how big they are - mark my words). Show your customers how much you care about them and you'll be amazed at how much more they'll want to buy from you.
Show that you've helped people just like them (make liberal use of testimonials).
Be of service first. Create a powerful opt-in magnet for people, that's free. It could be a free white paper, audio series or video. But don't give free stuff without a plan. That's just throwing your money away. Your opt-in magnet should help guide people along your sales funnel.
Write a great sales letter. Still the most powerful form of marketing on the planet.
Implement an referral program with incentives.
Follow up, follow up, follow up. Before the sale. During the sale. After the sale. Get a follow up system in place that gets triggered at each of these 3 points.
Give your website a "direct response marketing" makeover. No I'm not talking about having to use flash and fancy graphics. I mean rewriting and redesigning your website so that it accurately conveys the value you provide, your expert positioning in the marketplace and magnetically attracts the right kinds of prospects, while at the same time repelling the wrong kinds.
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